The Covid-19 pandemic has hindered the progress of traditional sports activities in the world, but for deportee, it is a different ball game.
Although under current conditions, welcoming competitive games with the presence of spectators is not feasible, except in some Chinese cities where Esport events have already re-examined, Esports, such as electronic sports (EA ) FIFA sports, could have the opportunity to accommodate remote events and disseminate online games.
“We are unique that we can do a lot of these things without having to be present with a considerable number of fans”, “Brent Koning, director of the FIFA Group and Commissioner for EA Sports, told The World Eraan exclusive interview.
“We are trying to build interactive entertainment for fans and we have lucky, we can always do that thanks to our partners and players of our league.
But Koning believed that Remote event holding was only a temporary choice for FIFA.
“Part of the magic of Esports is live events, with confetti and lights on the stage. Now, part of the magic is lost [because of the pandemic], “he said.” Our hope is that we can continue to entertain all football fans around the world. “
Today, hosting remote events also requires meThe prevention of the epidemic to counter the propagation of COVID-19, while Koning stresses that security must be the highest priority.
“We try to entertain and dialogue with our fans, and we must do it safely and safely. We want our players to be safe. We Wanos fans to be safe. Obviously , our staff too, “he noted.
“We have increased the number of events we do online and have reduced part of the scale and scope of these events online.”
FIFA, A series of video games centered on the real football sport and named from the world director of football, is considered one of the most committed brands in the world.
The intersection of football and game in FIFA has made the trap popular among the real football players, including the back of Liverpool Trent Alexander-Arnold and Manchester City Winger Raheem Sterling, who are among the elites can do well on physical and virtual locations.
FIFA decided introduce more celebrities and influencers to the game because it hopes to bring more Entertainment to the fans.
The success we had on FIFA in the coming came relevant really on all platforms, not just absent, but also football, “said Koning.
“We want to do that because I want FIFA fans to look at players like Trent. I also want live fansRpool look at our absence competitions … It’s crazy about seeing how good some of these footballers are. “
A huge potential
Esports enjoys immense popularity in China, even if the Cvid-19 epidemic in the country Partially interrupted its progress.
According to a report published by a Penguin Intelligence’s thought report in August, an increase of 26 million new Esport participants in China increased this year, compared to the figure in 2019 of 350 Mrillion Practitioners’ Deals in the country.
and with the development of 5G technology, Esport Fanbase in China is deemed to develop further.
“Obviously Esports is massively popular in China. Football is so the foOtball, and we are really lucky to bring world-class content and entertainment to fans. But it will take a while, “Koning said.
” We want to be safe, and at the same time we want to make sure that these experiences will be memorable for our fans. “
[123 ] FIFA is facing the competition of several other video games watching a market share in China, but Koning believes that other eSports are not the biggest competitors of FIFA.
“a tide. Rise raises all ships, “says World Period.” I think our biggest competitors are not other espioneurrts but the time and entertainment of people [channels]. What we try to do is givePeople a choice on what they want to consume.
EA has introduced the EA Cup Champions Fall 2020 for players in Asia to compete and the regional competition presented a duel between two giants from East Asia – China and South Korea.
But because of the impact of the COVID-19 epidemic, the tournament has been kept at a distance, the athletes could rival without physical transport.
After weeks of competition, the Win Crazy team of South Korea affirmed the champions of the event, while China Luneng Taishan SC has completed riders and wolves, Another Chinese team, in third place.
“We want to make sure we control the environment so that we can guarantee that theUrrenceintegrity, “says Koning.
He also noted that the EA also worked on dedicated network environments to help control and examine the balance and latency.
” FIFA is more than a game. FIFA is a platform to help people experience their Fandom Football, “he said.
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